Monday, June 23, 2008
// New - Yoga Jeans - Introducing Second Clothing Company (womens) - Montreal.
SECOND JEANS ARE SIMPLY THE MOST COMFORTABLE JEANS IN THE WORLD!
Second was founded in Montreal in 2000 by Éric Wazana. The company specializes in up-market jeans, including Second’s Yoga Jeans, named the best women’s jeans by a number of magazines. It is known for the quality of its cuts and for its social conscience, reflected in its 100% Quebec production and its constant search for new ecological fibres to use in its clothing. The latest S(eco)nd collection is the natural extension of the company’s collective vision.
New - Yoga Jeans - Made of top-quality denim containing 97% brushed cotton and 3% elastane, Second Yoga Jeans hug the curves of the body in any position.
They fit the ups and downs of a hectic day and metamorphose into laid-back fashion in the evening. Second uses denim with 92 percent shape memory, while the industry standard is only 64 percent. And thanks to their revolutionary treatment, the cuts and styles actually shape, hold, and lengthen the body and helps flaunt just the right areas. Multifunctional and perfectly malleable, Second Yoga Jeans are offered in mid and low rises, with the option of a boot cut, straight, flare, wide leg pants, or skinny leg. SECOND uses natural materials and organic fibres to protect the planet. Every Second Jeans is hand crafted on an individual basis to give them an authentic vintage look. With this unique attention no two Second Jeans are exactly alike.
TO SUM THINGS UP SECOND JEANS ARE THE ABSOLUTE BEST FASHION JEAN YOU COULD HAVE IN A WARDROBE.
Second Clothing is available online at Mudshark Online - Featuring Independent Canadian Designers
Combining natural materials, new technologies and avant-garde textiles, the 2008 S(eco)nd Spring-Summer collection is 40 % eco-friendly, one of the most earth-conscious on the market.
Yoga Jeans wholesale information can be found through Cancon Fashion.